Today I am coaching Helena McDonald who is a dietitian working with women suffering from gestational diabetes. Her unique challenge is that her audience have an immediate problem and a very limited transformation timeframe. Today we are exploring how best to structure Helena's business model and offers to not only work around this challenge but thrive despite it.

In this episode we chat about:
- How reassessing your audience's needs can provide clarity to pivot your existing offers
- Not every transformation can be solved with a course - exploring alternative platforms
- How drilling down on the problems you solve can identify potential expansion opportunities
- The positive benefit of a tiered step nurturing process and the surprising value and flexibility it can give to your offer suite
- Why evergreen does not mean set and forget!

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