Kind Cotton's Give Back Friday Event

As the busiest time of the year approaches, Kaitlin discusses the significance of Give Back Friday, Kind Cotton's unique campaign aimed at making a difference in the lives of children. She reflects on the evolution of the campaign from its humble beginnings to this year's ambitious goal of providing 2500 books to kids. Kaitlin expresses gratitude for the continuous support of the Kind Cotton community, emphasizing the profound impact they've had on the organization's growth and ability to bring joy to children through free book fairs.

Subscribers are in for a treat with early access to the Give Back Friday collection, filled with items that embody self-love, kindness, and the importance of inclusive education. Kaitlin shares the excitement of the campaign, detailing special offers and stacking gifts based on purchase amounts, from keychains to the coolest "ugly sweater" you've ever seen!

Quotes

"We wanted to stand apart, to do something different, to shift the thinking of Black Friday into more of an impactful model."

"Give Back Friday is coming up this week, and it is bigger than ever. We have so many exciting new releases."

"Our mission this year is pretty large. Our mission is 2500 books to kids."

"Thank you is never enough. What I can tell you is that going to these book fairs and being back in person and hearing children cheer for books, kids who just the week prior could not purchase a book at the Scholastic Book fair and had to wait for our free book fair, say thank you and be on cloud nine over the fact that they got to choose any book that they wanted to take home and keep and see them engaged in reading and excited about their book choices because it was something that they were actually interested in, is the gift that I can give you back."


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