If yIf you’re looking at a problem from your customers’ point-of-view and your competitors are looking at those problems from their own point-of-view, then you’ve got a breakthrough. And if you’ve got a breakthrough, you’ve got an advantage. And that’s just one of the reasons why insights are so important. In this episode of the Consumer Insights Podcast, Thor is joined by Dr. Graham Kenny, Managing Director at Strategic Factors, renowned author, and regular Harvard Business Review contributor.