25 APR 2024 · In a world where change is the only constant, adapting to a new normal falls short. Companies must anticipate the next normal to thrive, and insights are essential to achieve this.  In this episode, https://www.linkedin.com/in/michaelnevski/, Director, Global Insights at https://corporate.visa.com/en/careers.html, offers tangible strategies for insights leaders to help consumers navigate through economic stressors stemming from our dynamic world. He emphasizes the importance of communication, trust, community, and adaptation in facing next-normal scenarios from both the consumer and company perspectives. We also discuss:  - How to stop the insights function from being seen as a cost center - Practical strategies for building brand trust with consumers - https://www.linkedin.com/posts/michaelnevski_genai-revolution-understanding-chatgpts-activity-7160648421186437120-WreZ/

11 APR 2024 · To work with insights is to drive change. And while driving change is always easier said than done, it’s far from impossible. In this episode, https://www.linkedin.com/in/deepa-iyer-28056a17/, Sr. Director of Market Research and Data Science at https://www.fossilgroup.com/americas-careers/, shares how her rich career working both agency-side and brand-side has taught her how to drive insightful action through empathy, humility, and technical expertise.  Join us as we also discuss:  - How brand-side insights leaders can adopt a consultant mindset - Best practices + what to watch out for when working with insights from a strategic perspective  - The potential impacts of generative AI in the Insights world

28 MAR 2024 · Join us for this Quarterly Review episode as host https://www.linkedin.com/in/thorolof/ revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.

14 MAR 2024 · A commitment to learning—whether through formal education or experience—opens doors to diverse opportunities and fresh perspectives. It fills gaps in understanding, fosters adaptability to emerging technologies, and is fundamental to uncovering transformative insights. In this episode, https://www.linkedin.com/in/victoria-n-ng/, Director, Consumer Insights at https://us.sodexo.com/industry/campus.html, shares how her journey of continuous learning has shaped her ability to conduct thorough research and derive meaningful insights.  We also discuss:  - How combining qualitative and quantitative data helps bring insights to life - The importance of being a storyteller rather than just a “data-teller" - Methods for leveraging emerging technologies like AI in insights work

29 FEB 2024 · “Insights without actions are just fun facts.” But how do you ensure your insights translate into real-world impact? Generating insights without a practical application often limits their ability to leverage tangible results and meet business objectives. In this episode, https://www.linkedin.com/in/matt-thell-51954416/, Global Strategy and Innovation Leader at https://www.generalmills.com/, shares the key steps to turn insights into action through a structured process that involves analysis, communal knowledge, hierarchization and empathy. We also discuss: - The i3 process to achieve innovation - How to differentiate problems from opportunities—and how it drastically changes the approach you should take - The importance of building empathy inside the organization to create context-sensitive solutions

15 FEB 2024 · Who exactly is your customer? More importantly, how do you know? A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge. Leveraging her extensive experience in building insights functions from the ground up, https://www.linkedin.com/in/deborah-walker-3a87aa8/, Director — Consumer Insights at https://www.michaels.com/jobs, helps move the insights function to where it truly belongs — the ‘must-have’ category. She joins us to delve into her successful five-step program for establishing and enhancing this critical function. We also discuss: - Why insights professionals should be at the forefront of decision-making - The power of taking a “MythBusters” approach to insights work - Strategies to tackle analysis paralysis and unlock powerful insights

1 FEB 2024 · “There’s never been a better time to be an insights professional.” The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges. In this episode, https://www.linkedin.com/in/lorindrake/, Consumer Insights Strategist at https://www.publix.com/, shares wisdom and learnings from his tenured career to illustrate how insights professionals can make the most of this new era. We also discuss: - Key considerations when approaching GenAI - Why the trend of feedback overload should be on your radar + how to prevent it - How the emerging area of emography can add depth and richness to insights work

18 JAN 2024 · Innovation can stem from any member of your organization, and accessible insights can expedite your team's journey toward it. The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way for groundbreaking innovation. In today’s episode, https://www.linkedin.com/in/shivanishah-mba/, National Category and Shopper Insights Senior Manager at https://www.churchdwight.com/. discusses overcoming the obstacles of insights democratization and how it can contribute to elevating the insights function. Join us as we discuss: - The importance of scalability in the democratization of insights process - How to agnostically approach consumer research to avoid falling into confirmation bias. - Key skills and capabilities from insights professionals in the light of the tech revolution

28 DEC 2023 · In Part 2 of our 2023 Year in Review, host https://www.linkedin.com/in/thorolof/ delves into more captivating moments and insights from this year's guests. Join us for our last 2023 episode as we wrap up an incredible year on The Consumer Insights Podcast.

14 DEC 2023 · 2023 has been another year filled with valuable, thought-provoking, and insightful conversations on The Consumer Insights Podcast. Each guest brought their own unique perspective, sharing some of their best stories, advice, and experiences. In this special edition Year in Review episode, host https://www.linkedin.com/in/thorolof/, revisits some of the brightest gems from the podcast this year. Join us as we recall some of the invaluable insights shared on the podcast this year, and stay tuned for Part 2!