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Importance of Understanding Your Audience

Importance of Understanding Your Audience
Apr 17, 2024 · 1h 1m 34s

Explore the world of indie game marketing with guest Andrew Pappas, founder of Rengen Marketing and host of the Indie Game Movement podcast. In this episode, Andrew shares his expertise...

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Explore the world of indie game marketing with guest Andrew Pappas, founder of Rengen Marketing and host of the Indie Game Movement podcast. In this episode, Andrew shares his expertise on understanding your audience, drawing from his experiences speaking at renowned events like GDC and PAX. Gain valuable insights into the importance of audience analysis for indie game developers and how it can shape effective marketing strategies.

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Author Indie Game Academy
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