1)    Instead of chasing new opportunity all the time, focus on taking what’s already working and make it better

80% of your sales come from 20% of your efforts, so isolate the 20% and do MORE of what is WORKING.  That’s why you must be tracking and reviewing analytics.

2)    In today’s market you don’t need a USP, but a UCP – Unique Connection Point

How do you connect with clients in a way that is different from competitors? .

3)    A BIG mistake people make is thinking untapped market is best place to go

But the fast track to success is picking busy markets where the action already is. Take a look at Nick Pineault’s recent success. You see, niche products that tap into bigger markets is where the money is. Find out what your user search behaviors are and reverse engineer offers to exploit this opportunity.

4)    Mindset

A lot of what drives us to take action is when our backs are against the wall.

Adding to that is Dave Kekich, says in Kekich Credo #21:

 

…with their Simple Success Formula…

Of course, you might need to start at an even more basic level than that, by asking yourself these questions:

Who is Your Who?

What is your Unique Ability?

“What problem do people have and what solution am I offering?”

What info product can you create that sets you apart from all the other info products out there right now?

What niche can you dominate?

People who should listen to this show are entrepreneurs, career coaches