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IBM's marketing chief explains how the company is harnessing AI to boost productivity

IBM's marketing chief explains how the company is harnessing AI to boost productivity
Apr 10, 2024 · 5m 7s

Harnessing AI for Productivity Gains: Insights from IBM's Marketing Chief In an enlightening discussion, IBM’s Marketing Chief, Jonathan Adashek, shares how the corporation is leveraging artificial intelligence (AI) to enhance...

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Harnessing AI for Productivity Gains: Insights from IBM's Marketing Chief

In an enlightening discussion, IBM’s Marketing Chief, Jonathan Adashek, shares how the corporation is leveraging artificial intelligence (AI) to enhance productivity, particularly in client interactions. This strategy reflects a broader industry trend where businesses are exploring the potential of AI and machine learning (ML) to drive improvements and efficiencies. Notably, this conversation also touches on navigating the complexities of ML in the telecom sector for customer value maximization, emphasizing the need for enterprises to demystify technological advancements to reap their benefits. Additionally, Amy Porterfield, an experienced digital course creator, offers valuable lessons on avoiding common pitfalls in digital course creation, providing invaluable insights for individuals looking to expand their online education ventures. Together, these discussions offer a comprehensive look at how technology, particularly AI and ML, is being applied to improve business practices and personal development endeavors.

Subtopics:
- IBM's use of AI for enhancing productivity
- The impact of ML on telecom customer value
- Avoiding common digital course creation mistakes
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