How Uncovering Values Unlocks Insights with David Allison, Founder of Valuegraphics
Mar 9, 2023 ·
35m 46s
Are you paying attention to who your customers are? Or are you only paying attention to what they are? While demographics have a purpose, they can’t give you a deep...
show more
Are you paying attention to who your customers are? Or are you only paying attention to what they are? While demographics have a purpose, they can’t give you a deep understanding of what really drives people. And that’s where the role of values comes in. In this episode of The Consumer Insights Podcast, Thor is joined by human values expert David Allison, Founder of Valuegraphics and author of The Death of Demographics and We Are All the Same Age Now.
show less
Information
| Author | Sweet Fish |
| Website | - |
| Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
