We sit down with Phillip Mance, a veteran in the automotive industry, to discuss what it takes to successfully run a car dealership today. Phillip shares his insights into navigating the challenges of operating a dealership in the new normal. Phillip stresses the importance of attracting and retaining top talent, especially in leadership and management roles. He discusses the difficulties of finding skilled employees and keeping them engaged. According to Phillip, focusing on customer loyalty and satisfaction is key. By providing an exceptional customer experience, dealerships can build a base of repeat and referral customers. Developing a strong brand and credibility within the community is essential. Phillip analyzes effective retail marketing strategies, including targeted digital and traditional advertising. He emphasizes that social media and online marketing have become crucial parts of the marketing mix. Phillip also touches on the critical aspects of parts, service, and the used vehicle business. These pillars provide stability and additional revenue streams for dealerships. Overall, Phillip provides valuable insights for navigating the challenges of operating a successful dealership. By focusing on people, customers, marketing, and core business areas, dealerships can thrive even in difficult times. Phillip’s experience and expertise make this a highly informative look at the automotive industry.