In "93.71% Increase in Clickthroughs by A/B Testing Pricing Page" from Visual Website Optimizers blog, we learned how one company was able to make some extremely impressive gains on their pricing page's effectiveness.  The company is Lyyti.com a Finnish event management software company.

Their old pricing page was lacking clarity and users were unable to figure out which plan option had which features.  They determined this by looking at their analytics and discovering that people were bouncing back and forth between the pricing page and the features page.  The solution?  Revamp the pricing page to use a nicer, easier to read layout that clearly defined what features are available in all plans.  That and adding better CTA buttons produced an amazing 93.71% increase in CTR.  Nice!

Sarah Golinger from Hubspot had another great post on A/B testing called "How to Attract More Clicks to Your Blog Posts : 11 Revealing Title Tests" to help you make your blog post titles be more enticing.  It is important with all the sharing and promoting you will be doing with each blog post that you can maximize the clicks through to the actual content.

We also shared a few news topics related to internet marketing regarding the new "Wordpress 3.9 Comng April 16 : Here's What's New" by Matt Southern from Search Engine Journal and also "Matt Cutts: Google Penalizes Seven Link Network In Japan" by our good friend Barry Schwartz over at Search Engine Roundtable.