In this professional video, we talk to automotive expert Maziar Adl about how product planning in the automotive industry is evolving. Maziar discusses how technological changes are disrupting traditional automotive product planning. With the rise of electric and autonomous vehicles, automakers have to plan for future product lines that meet new customer needs and expectations. This requires more efficient processes to drive profitability. Maziar highlights several key strategies for automotive product managers to adopt. First, take advantage of new technologies like AI and data analytics to gain insights into customer preferences and anticipate future trends. Use these insights to make data-driven product planning decisions. Second, improve collaboration across departments and with suppliers. As vehicles become more complex, product managers need to work closely with R&D, manufacturing, and suppliers to ensure components are available and new products are viable. Strong partnerships and open communication are key. Finally, Maziar emphasizes the importance of a long-term product roadmap informed by a clear company vision. Product managers should map out product lines 3-5 years in advance, while also remaining agile enough to adapt to changes. A long-term outlook will help avoid component shortages and optimize new product launches. Overall, this video provides valuable perspectives on how automotive product managers can leverage technology, enhance collaboration, and take a forward-looking approach to product planning. By implementing these strategies, automakers can gain a competitive advantage and thrive in this new era of transportation. Staying ahead of trends and anticipating challenges are essential to success.