Now comes the real deal! Here we have explained the working of the contextual advertising and the methodology behind it. It generally involves the process contextual targeting through a demand-site platform that will place your ads on platforms which matches the parameter. This is how the process works:

1st Step: Choose the parameters for Contextual Advertising

Keyword selection is an important step in this process. You need to target keywords, as well as topics and phrases to the Display Network ad groups. At first you can start broad like ‘Autos & Vehicles’ and then can get more specific like ‘Trucks & SUVs’, or ‘Commercial Vehicles’, etc.

This is done to precise the targeting within you topic and sub-topics. As per the research done by Google, each campaign should use 5-50 keywords, including negative keywords to help the network match your ad to website content.

2nd Step: Google analyzes the pages

Once you place an order, Google analyzes the pages to the web page which matches your ad with the most relevant content. In case if you target keywords in the same ad group, your content is displayed first when Google selects where to show your ads.

3rd Step: Ad placement is done contextually

After the Google analyzes your ad, the display network will find placement of your ad contextually. For example, when keywords as selected by you match the central theme of a website, or concept of that site, your ad is then showed up on that website.