Since B2B marketing usually involves outreach to people in high positions at businesses, you can assume that whoever is reading your email or DM is…busy. So how do you use your limited space (and your recipient’s limited time) to make the best first impression?

On this week’s episode, Landbot superstars Rachel Ann Kreis (VP of Marketing) and Jiaqi Pan (CEO & Co-Founder) are joined by Yurii Veremchuk (Head of Business Growth, Woodpecker) to talk about effective outreach strategies that buck conventional wisdom on how to stand out in today’s crowded marketing landscape. Yurii shares some simple yet game-changing tips that apply to all manner of digital communication and outreach—whether you’re using email, LinkedIn, or WhatsApp to conduct your business. They also tackle AI’s use cases (and limitations) in sales messaging and prospecting.

Join us as we discuss:

• Why it’s more effective to think about “interest span” instead of “attention span” during the outreach process
• AI’s role in sales through areas like customer calls and lead qualification
• How to make sure your prospect always knows there’s something in it for them
• The value of knowing when (and when not) to use certain outreach platforms