This week on the Forbes Books podcast, Joe welcomes Scott Freidheim, author of the new book "Code of Conduct: Tales of the Roller Coaster of Life." Freidheim takes listeners through extreme highs and lows in his career, from working in lower Manhattan during 9/11 to navigating the 2008 financial crisis as a senior leader at Lehman Brothers. Now the managing partner at Freidheim Capital, the family-focused, community-minded, and adventurous businessman shares first-hand accounts of these pivotal historical events and extracts uplifting principles to live by that have earned praise from renowned athletes and leaders like Jack Nicklaus, Monica Seles, and Jerry Greenwald. With experience as a CEO, in private equity, on non-profit boards like the U.S. Olympic and Paralympic Foundation, and running multi-billion-dollar businesses, Freidheim has invaluable perspectives on seeing the best and worst in people, including himself. Tune in to this week’s episode for an inside look at weathering life's rollercoasters.

About Scott Freidheim: Scott is a family-focused, community-minded, risk-taking adventurer and businessman. He is the managing partner at Freidheim Capital. With experience as the CEO of an NYSE traded company and in private equity, a board member of numerous for- and not-for-profit institutions, including the U.S. Olympic and Paralympic Foundation board of trustees, and in running businesses with revenues spanning from $1 billion to $45 billion, Freidheim has seen the best and worst in people—including in himself.