Hercules Tires's Simpson: New Products & Adapting to Light Truck Tire Trends
Dec 16, 2022 ·
11m 8s
In the past year, Hercules Tires has launched around six new products—including its first ag tire. Most recently, the company debuted its new mud-terrain tire in partnership with TIS Wheels,...
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In the past year, Hercules Tires has launched around six new products—including its first ag tire. Most recently, the company debuted its new mud-terrain tire in partnership with TIS Wheels, the TIS TT1, by Hercules, that targets larger fitments and aesthetics any off-roader would drool over. So, with a wide range of product launches, what’s Hercules’ product strategy and what should dealers know about the brand come 2023?
In this episode of What's Treading with Tire Review, presented by AAAPEX, Josh Simpson, president of Hercules Tires, digs into some of the brand’s new products from the past year and how it is looking to help dealers navigate the complex tire market, especially on the light truck side.
In this episode, Simpson delves into:
Watch the video version of this podcast on YouTube: https://youtu.be/xYR7ViV4cHE
More on the AAPEX Show: www.aapexshow.com
show less
In this episode of What's Treading with Tire Review, presented by AAAPEX, Josh Simpson, president of Hercules Tires, digs into some of the brand’s new products from the past year and how it is looking to help dealers navigate the complex tire market, especially on the light truck side.
In this episode, Simpson delves into:
- Details on the TIS TT1 by Hercules and the partnership between Hercules and TIS Offroad (0:28)
- Performance characteristics of the TIS TT1 by Hercules (2:18)
- How Hercules is targeting its products in the Hercules and Ironman lines (3:16)
- The specificity of the light truck market and how Hercules is catering to those segments and other trending segments in the industry (5:06)
- SKU complexity and how dealers can navigate an increasingly complex tire market (7:42)
- What dealers should know about Hercules Tires going into 2023 (9:14)
Watch the video version of this podcast on YouTube: https://youtu.be/xYR7ViV4cHE
More on the AAPEX Show: www.aapexshow.com
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| Author | Babcox Media |
| Website | www.tirereview.com |
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