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People are increasingly looking to be proactive in supporting their health and are seeking functional foods. But what are functional foods exactly? In this episode, founder and CEO of functional food brand JOYA, Ruth Elnekave, along with Kate Taylor Martin, owner of superfood café nutbar, provide their insights on this rising product category.

In this episode you’ll hear:
2:00 - Kate’s journey to opening superfood café nutbar
6:30 - Ruth’s path to founding functional food brand JOYA
10:45 - What are functional foods?
12:45 - Functional foods you already have at home
14:45 - Medicinal mushrooms
16:30 - Matcha
17:00 - Fermented foods
17:50 - Can collagen be vegan?
19:00 - Are functional foods expensive?
26:20 - Misleading information about functional foods
32:00 - What are adaptogens?
36:30 - Is chocolate a functional food?
44:45 – Ruth and Kate’s top 3 functional foods Become a supporter of this podcast: https://www.spreaker.com/podcast/plant-based-diet--3431055/support.
People are increasingly looking to be proactive in supporting their health and are seeking functional foods. But what are functional foods exactly? In this episode, founder and CEO of functional food brand JOYA, Ruth Elnekave, along with Kate Taylor Martin, owner of superfood café nutbar, provide their insights on this rising product category. In this episode you’ll hear: 2:00 - Kate’s journey to opening superfood café nutbar 6:30 - Ruth’s path to founding functional food brand JOYA 10:45 - What are functional foods? 12:45 - Functional foods you already have at home 14:45 - Medicinal mushrooms 16:30 - Matcha 17:00 - Fermented foods 17:50 - Can collagen be vegan? 19:00 - Are functional foods expensive? 26:20 - Misleading information about functional foods 32:00 - What are adaptogens? 36:30 - Is chocolate a functional food? 44:45 – Ruth and Kate’s top 3 functional foods read more read less

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