How to Ensure a Successful Dealership and Business By Focusing On The Basics. In this audio, experienced automotive dealer Ric De Reuter shares his wealth of knowledge on how to manage and run a successful automotive dealership. With years of experience in sales, marketing, and management roles, as well as currently owning a dealership in rural Victoria, Ric provides honest and practical advice for dealership success. According to Ric, the most important factor in running a car dealership is providing an excellent customer experience. This experience will keep customers coming back again and again, driving business success. Ric recommends focusing on perfecting all the small details that combine to create a great customer experience. To illustrate his point, Ric uses the analogy of playing basketball. He explains that you spend 90% of a basketball game without the ball. It's what you do during that 90% of the time - setting picks, boxing out, running to get open - that makes the difference when you get the ball. Similarly, in a dealership, focusing on doing all the little things right for customers will pay off when it's time to close a sale. Whether it's keeping the dealership clean, promptly returning calls, or providing fast service, attention to these "basics" is crucial. Ric delivers this advice in his signature honest, down-to-earth style. With decades in the automotive business, he provides experienced perspective on the keys to running a prosperous dealership by never losing sight of the fundamentals.