Over the last ten years, the number of SaaS players in the market has increased exponentially. However, if you look at any business category, you’ll see that the top tools offer the same services with exactly the same features.

More than ever, messaging and positioning have become key elements in marketing to make businesses stand out from the competition and acquire more customers.

In this episode, I interview Peep Laja, the founder of CXL, Speero and Wynter, about why he shifted his attention to messaging and everything that goes with it.

Join us as we discuss:

• Differentiation in SaaS
• Strategic Narrative design
• Positioning and choosing your customer
• Messaging and copywriting
• Message testing in B2B
• Buyer intelligence and research

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