Barton George catches up with Ben Wilcock, a Tech Marketing Architect at VMware by Broadcom. Ben takes us through Backstage as well as the role and impact of Generative AI, and its influence in various fields including coding, marketing, and daily life. Ben also introduces 'Back Chat' https://github.com/benwilcock/backstage-plugin-backchat an open source project he’s created to integrate generative AI into Backstage.