Episode 8: Building a team marketing culture with Lauren Cochran of the Miami Heat
Dec 7, 2021 ·
37m 34s
Lauren Cochran is entering her ninth season with the Miami HEAT. As the Chief of Digital Marketing, she oversees a talented team that turns data into dollars. Under her leadership,...
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Lauren Cochran is entering her ninth season with the Miami HEAT. As the Chief of Digital Marketing, she oversees a talented team that turns data into dollars. Under her leadership, the Heat has experienced massive growth in social audience and record-breaking sales in online retail.
In this episode, Lauren discusses how the Heat use their digital media strategy to move in lock-step with their players. She gives props to their in-house jersey design team, and talks about what it means to be one of the first arenas with a Cryptocurrency naming rights partner. Her life in the sports business has been nothing short of entertaining… as she shares some of her favorite stories from her journey into the executive suite.
This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about WINS, visit https://www.wins.media.
show less
In this episode, Lauren discusses how the Heat use their digital media strategy to move in lock-step with their players. She gives props to their in-house jersey design team, and talks about what it means to be one of the first arenas with a Cryptocurrency naming rights partner. Her life in the sports business has been nothing short of entertaining… as she shares some of her favorite stories from her journey into the executive suite.
This podcast is produced by WINS.media, a PR agency on a mission to influence gender equality in the C-suite across sports, entertainment, and the greater media. To learn more about WINS, visit https://www.wins.media.
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