Podcast Description – Prepared to Shift: "Value in the Process" On this episode of Prepared to Shift, host Tarik Moody of HYFIN continues his compelling conversation with Terrand Smith, founder and CEO of 37 Oaks and a respected voice in commerce strategy. Known for her billion-dollar corporate experience and community-centered entrepreneurship, Terrand offers a grounded, deeply instructive perspective on why trusting the entrepreneurial process is essential—especially for those building sustainable, scalable businesses.

Together, they explore the importance of patience, the risks of rushing, and how setting realistic milestones based on available resources can create long-term value. Terrand shares candid reflections on her early struggles, including how years of quietly building her business ultimately positioned her to respond effectively during the COVID-19 crisis.

The discussion covers how to measure progress when the finish line feels distant, how to reset expectations with stakeholders, and how reflection and accountability routines help entrepreneurs stay grounded. Terrand also offers strategies for staying motivated during slow growth periods and makes a clear distinction between sprint-style ventures and businesses built for longevity.

Whether you're just starting out or hitting a plateau, this episode delivers a balanced, practical guide to finding strength and clarity in the journey—not just the destination.