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While I write mostly about B2B marketing, I’m sure all modern B2B marketers should be revenue-responsible and help sales teams closing more deals.

One of the way we can do this – create a sales stack and automate routine processes.

According to InsideSales.com nearly two-thirds (64.8%) of reps’ time, on average, is spent in non-revenue-generating activities, which means huge losses for the companies.

But here is a caveat.

In the automation era, many companies forget that robots can’t entirely substitute humans.

So in this episode I invited Jeroen Corthout, CEO at Salesflare to discuss:

* what sales tasks should and shouldn't be automated
* how to automate prospecting and account enrichment
* the best way to implement lead scoring and lead prioritization
* recommended toolset for the sales automation