Erick and Rich discuss why recent research suggests that AI, “junk-gun ransomware,” and massive threat volumes suggest that security services will be in high demand among SMBs for some time to come. Then their colleague Charlene, Channel Mastered’s CMO, joins in to discuss the secrets behind the industry’s best partner programs. Hint: it’s more about people than spiffs. And finally, one last thing: An Italian restaurant’s wildly successful strategy for getting customers to surrender their phones while dining. 

Discussed in this episode:
Artificial Intelligence Gives Security Teams the Upper Hand, “2024 Cyberthreat Defense Report” Finds
Cheap, Independently Produced ‘Junk Gun’ Ransomware Infiltrates the Dark Web, Sophos Finds
GenAI Drives 1,760% Surge in Business Email Compromise (BEC) Attacks, According to New Report by Perception Point
More than Half of Generative AI Adopters Use Unapproved Tools at Work73% of Security Professionals Say They’ve Missed, Ignored or Failed to Act on a High Priority Security Alert
MSP Association of America (use code “MSP10” for 10% enrollment discount)