Episode 02: Google, Chris Lydle; Google does BOPIS
Jun 17, 2019 ·
21m 1s
Buy Online Pick-Up in Store, Click & Collect, Ship to Store, BOPIS…no matter what you call it this offering has become a retail table stake. As a crucial fulfillment method,...
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Buy Online Pick-Up in Store, Click & Collect, Ship to Store, BOPIS…no matter what you call it this offering has become a retail table stake. As a crucial fulfillment method, the adoption of BOPIS is phenomenal and in a recent WD study, 86% of consumers rated BOPIS as the number one digital integration they wanted to see in store. Lee Peterson & Google’s Chris Lydle discuss BOPIS efforts, the importance of this not so new retail concept and how brands can be doing it better.
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| Author | WD Partners |
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