Ep. 18- Playbooks & Strategies to Foster Alignment Between Marketing & Sales l Recorded on The ABM Way
Aug 7, 2023 ·
30m 33s
Mason Cosby and Omprakash Karuppanan discuss specific strategies to foster Marketing and sales alignment. Mason Cosby, the director of demand gen with sales assembly, discusses the challenges and importance of...
show more
Mason Cosby and Omprakash Karuppanan discuss specific strategies to foster Marketing and sales alignment.
Mason Cosby, the director of demand gen with sales assembly, discusses the challenges and importance of marketing and sales alignment. He emphasizes that larger organizations need more help aligning these teams due to specialized roles and differing KPIs.
Here they discuss on
1. How to identify the total relevant market
2. How can sales and marketing engage potential customers together?
3. The metrics and Key Performance Indicators (KPIs) essential for teams regarding alignment.
and more.
show less
Mason Cosby, the director of demand gen with sales assembly, discusses the challenges and importance of marketing and sales alignment. He emphasizes that larger organizations need more help aligning these teams due to specialized roles and differing KPIs.
Here they discuss on
1. How to identify the total relevant market
2. How can sales and marketing engage potential customers together?
3. The metrics and Key Performance Indicators (KPIs) essential for teams regarding alignment.
and more.
Information
| Author | Mason Cosby |
| Website | - |
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