In this episode of the OKRs Q&A Podcast, Tim Meinhardt interviews Tony Hughes on how to build relationships with Senior Level Executives and how to speak the language of leaders so you can successfully sell in today’s marketplace. Tony emphasizes the need to know your customer, specifically their most important Objectives and the measurable Key Results they need to get there. This is OKRs taken to the next level.

Tony Hughes has 35 years of corporate and sales leadership experience having generated record-breaking results as a salesperson, head of sales, and as a CEO. As a renowned speaker and independent consultant, Tony’s credentials include:

• Ranked #1 sales blogger globally by both Top Sales Magazine and also by Best Sales Blogger Awards (2018) and #1 webinar globally by Top Sales Magazine in 2019.
• Rated as the most influential person in professional selling within Asia-Pacific by Top Sales World Magazine (2017 – 2019)
• Ranked #3 sales expert and thought leader globally by LinkedIn (2018)

Tony is a bestselling author and has been the most read person in LinkedIn on the topic of B2B sales leadership. He has more than 500,000 followers of his blogs and his most recent book, COMBO Prospecting, is published by HarperCollins and the American Management Association. His upcoming book is Tech-Powered Sales.

Tony is Co-founder and Sales Innovation Director at Sales IQ Global. He serves on a number of advisory boards and has taught sales for Sydney University, University of New South Wales, and within the MBA program at the University of Technology, Sydney. He speaks at conferences internationally and his consulting clients include some of the best-known brands in the world including Salesforce, Flight Centre Travel Group, Grant Thornton, SAP, IBM, Red Hat and other market leaders.

Additional Information on Tony:
• Speaker and author website: www.TonyHughes.com.au
• Corporate and sales methodology website: www.RSVPselling.com
• YouTube channel: https://www.youtube.com/RSVPselling/videos
• Sales enablement platform (co-founder): www.salesIQglobal.com
• LinkedIn profile: https://www.linkedin.com/in/hughestony/
• LinkedIn blog articles: www.linkedin.com/today/posts/hughestony
• Twitter: TonyHughesAU https://twitter.com/TonyHughesAU

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