Lizzie Horvitz

Finch aims to decode sustainability and empower consumers to make better purchasing decisions. Lizzie started Finch in March of 2020 to educate people on the ins and outs of sustainability by turning complex scientific facts into simple, actionable insights. Launched as a browser extension in May, Finch fuses expert scores on products' environmental impacts with functional reviews from real people.

Lizzie has been passionate about sustainability since the age of 16 when she lived off the grid. It was there that, depending only on wind energy and rainwater, she saw the solution of climate change before fully understanding the problem. Before Finch, Lizzie worked in supply chain and sustainability at Unilever and then became Chief Operating Officer at Muuse, a startup that aims to mitigate single-use plastics in the to-go industry. She has a BA from Middlebury College and an MBA and Master of Environmental Management from Yale University.

www.choosefinch.com; hey@choosefinch.com, twitter: @za188 or @choosefinch

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