Embracing Generative AI in B2B Marketing with Justin Berger
Oct 18, 2023 ·
27m 1s
Join host Erin Pearson and special guest Justin Berger, Chief Operating Officer at 7 Knots Digital, as they explore the exciting world of AI’s transformative impact on B2B marketing. This...
show more
Join host Erin Pearson and special guest Justin Berger, Chief Operating Officer at 7 Knots Digital, as they explore the exciting world of AI’s transformative impact on B2B marketing.
This thought-provoking episode covers topics including:
✔️ Using generative AI technologies to personalize and target content for account-based marketing and campaign optimization.
✔️ The value of AI in repurposing or repositioning content.
✔️ The importance of finding small wins and building confidence on your way to success in integrating AI into your daily work.
✔️ Learning from your peers and your networks. Everyone is experimenting with generative AI, so learn from others and share your own knowledge.
📌 Quote from the Episode:
📣 "More often than not, there'll be little nuggets that I like from more than one. I'll say, 'Give me 10 suggestions.' I tend to take it not wholesale but rather take piecemeal, little elements of each of them and plug them together." – Justin Berger
📌 Speakers in this Episode:
🎙️ Erin Pearson, Vice President, Marketing at Evalueserve
🎙️ Justin Berger, Chief Operating Officer at 7 Knots Digital
show less
This thought-provoking episode covers topics including:
✔️ Using generative AI technologies to personalize and target content for account-based marketing and campaign optimization.
✔️ The value of AI in repurposing or repositioning content.
✔️ The importance of finding small wins and building confidence on your way to success in integrating AI into your daily work.
✔️ Learning from your peers and your networks. Everyone is experimenting with generative AI, so learn from others and share your own knowledge.
📌 Quote from the Episode:
📣 "More often than not, there'll be little nuggets that I like from more than one. I'll say, 'Give me 10 suggestions.' I tend to take it not wholesale but rather take piecemeal, little elements of each of them and plug them together." – Justin Berger
📌 Speakers in this Episode:
🎙️ Erin Pearson, Vice President, Marketing at Evalueserve
🎙️ Justin Berger, Chief Operating Officer at 7 Knots Digital
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