What does great beer marketing look like when breweries have very different budgets, teams, and resources?
For Part 2 of our Brewing the Message conversation, we’re joined by Lennie Ambrose, CMO of Saint Arnold Brewing Company, and Todd DiMatteo, Owner and Head Brewer of Good Word Brewing and Public House, to talk branding, storytelling, collaboration, and building genuine connections with your community.
From a 30+ year Houston institution to a community-driven Georgia brewery, their approaches may look different, but the fundamentals are surprisingly similar: tell your story, build real relationships, collaborate, and give people a reason to remember who made the beer.Because you don’t need the biggest marketing budget to build a brand people care about. You need a message worth sharing.