Drinks Marketing - Cara & Rod - Ep4
Apr 4, 2022 ·
51m 18s
In this episode of Leading Conversations, Barry speaks to Cara Chambers from International Beverage and Rod Gillies from Whyte and Mackay about their experience in the drinks marketing industry. Our...
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In this episode of Leading Conversations, Barry speaks to Cara Chambers from International Beverage and Rod Gillies from Whyte and Mackay about their experience in the drinks marketing industry. Our chat ranges from big budget beer brand advertising, to the opportunities and challenges that the pandemic has created in the eCommerce drinks market and of course, who is coming along for to our fantasy drinks night out. Please listen responsibly!
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Comments
Malcolm Fearn
2 years ago
I wonder how our drinks marketeers reconcile the damage that excessive alcohol consumption has upon a minority of people? By making alcohol aspirational and associting it with glamourous events; celebrations; holidays and happiness sometimes ignores those who are left lying unconscious in the gutters on a Friday or Satuday night or engage in violent argument or assault?
Malcolm Fearn
2 years ago
This podcast brings back memories of iconic drink tv ads Fosters amber nectar; guinness shamrock on St Paddys Day; Strongbow hitting the spot with a double arrow delivery and of course Carlsberg - Probably the best lager in the world!
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