DISQO Study Highlights the Power of Podcast Ads & 2 Other Stories
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This week's stories: - https://go.disqo.com/podcast-advertising-report-2023-owned-website - https://www.semafor.com/article/05/07/2023/some-elite-podcasters-are-suffering-while-the-podcast-masses-thrive - https://www.adexchanger.com/ctv-roundup/pluto-tvs-ad-insertion-tech-has-a-frequency-problem/ Quick Hits: - https://www.newsguardtech.com/press/newsguard-launches-journalist-vetted-podcast-credibility-ratings/. In addition to this announcement, Newsguard has also announced https://podnews.net/press-release/barometer-newsguard - https://medium.com/prxofficial/dovetail-from-prx-is-iab-podcast-measurement-2-1-certified-a24d2ed43b2e - https://ads.spotify.com/es-ES/insights-y-noticias/spotify-audience-network-launch/. Continuing podcast’s global...
show more- DISQO: Proving the Power of Podcast Ads
- Elite podcasts struggle while the podcast masses thrive.
- Pluto TV has an ad frequency problem.
Quick Hits:
- Newsguard Launches World’s First Journalist-Vetted Podcast Credibility Ratings. In addition to this announcement, Newsguard has also announced a partnership with Barometer to provide episode-level misinformation detection for podcasts.
- Dovetail from PRX is now IAB Podcast Measurement 2.1 Certified.
- Spotify launches the Spotify Audience Network in France, Spain, and Italy. Continuing podcast’s global growth, advertisers will now have access to the network in more European countries.
- This week on Data Decoded, Tom Webster brings a special extra-long episode in the form of his IAB Upfront talk. Join Tom as he breaks down the data to look at the anatomy of podcasting’s audience, and how it has grown.
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