Decoding Desire: The Hidden Forces of Consumer Choice in Gastronomy and Wine

Dec 31, 2023 · 12m 11s
Decoding Desire: The Hidden Forces of Consumer Choice in Gastronomy and Wine
Description

In this episode, we delved into the complexities of the buying process from my book "NEUROFOOD: The Science of Neuromarketing in Gastronomy and Wine." We unpacked how consumer neuroscience helps...

show more
In this episode, we delved into the complexities of the buying process from my book "NEUROFOOD: The Science of Neuromarketing in Gastronomy and Wine."

We unpacked how consumer neuroscience helps explain the choices people make and the psychological factors that influence these decisions, such as emotional connections and subconscious biases.

We covered the concept of 'choice blindness' and its implications for marketing strategies and consumer self-awareness.

Additionally, we discussed Damasio's idea of somatic markers and how our decisions, while seemingly rational, are often guided by automatic, emotional responses.

I hope you found this exploration insightful and that it enriches your understanding of consumer behavior. For those deeply interested in these topics, look forward to more readings from "NEUROFOOD" in future podcast episodes.
show less
Information
Author Marco Baldocchi
Organization Marco Baldocchi
Website -
Tags

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Podcast Cover

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search