Welcome to the first of our new series of short programs on how YOU can be more distinctive in selling and serving customers.

Scott McKain, author of "Create Distinction: What to Do When 'Great' Isn't Good Enough to Grow Your Business," will be hosting an ongoing series with ideas on what YOU need to do in order to stand out and move up in a hyper-competitive marketplace.

Why do some sales professionals achieve more recognition than others -- even though they are seling the same product?

Why do some professionals develop lifelong customers -- and endless referrals -- while others merely process transactions?

Learn how YOU can sell more -- and serve at a higher level -- by understanding how to create distinction!