In the milestone 100th episode of Market Shares, I had the privilege of sitting down with the inspiring Addy Nett, a top LO in our Lake Oswego, Oregon Branch and the creative force behind The MLO Show Podcast, who played a crucial role in sparking the start of my podcast journey.

In this special episode, Addy and I dive into the world of content creation, exploring its current landscape and forecasting its trajectory for the upcoming year. We take a retrospective look at 2023 in the mortgage space, dissecting market trends, the impact of millennial first-time homebuyers, and the intricate dance between supply and demand.

Our discussion extends to the prevailing market conditions, providing insights into what prospective homebuyers can anticipate in today's real estate landscape. Additionally, we venture into the crystal ball of predictions, offering perspectives on the shifts expected in the 2024 housing market.

A major highlight is our thorough analysis of the news surrounding interest rates, addressing the burning question: Will they come down? Addy and I also emphasize the importance of providing sound advice to borrowers, guiding them through the significant decision-making process involved in their home purchase.

Join us as we break down key elements, from the significance of consistency in content creation to navigating the complexities of the mortgage space. This episode serves as a comprehensive guide for anyone interested in the intersection of real estate, finance, and content creation, offering valuable insights and predictions for the exciting journey ahead.


Breaking It Down, Addy and I Cover:
• Consistency in content creation – not stressing over figuring out the perfect target audience before you begin.
• 2023 recap – rates, market trends, millennial first-time homebuyers and supply vs demand.
• Current market conditions – what to expect when buying a home today.
• Predictions on what will shift in the 2024 housing market.
• Unpacking the news on interest rates; Will they come down?
• Taking care of your borrowers – how to give sound advice for the biggest purchase your clients will make.