In the post by Jason Van Orden from Internet Business Mastery, they shared "How We Boost Listener Downloads by Over 60%" by re-purposing their blog content.  They were able to determine that their new audio blog format got 60-100% more downloads than their feature podcast and that the audio blog had ten times more downloads that the original blog post had in unique visits.  Explosive!  Make sure to listen next week for our interview with Jeremy Frandsen, the co-host of the Internet Business Mastery podcasts.

In "How To: Create a Content Strategy For Your Niche Site" Radhika Basuthakur gave some great tips for generating continuous content for your sites.  This is a really great post that has tons of great info.  In particular, she writes about identifying your target demographic--- imagining them as an actual person.  We've seen this strategy written about before and it definitely has it's merits.   While it may seem a bit odd to create a fake person who personifies your demographic, it makes perfect sense when you think about it.  It's much easier to ask yourself "Would Joe like this" vs. "Would my audience like this?".   It just makes everything more manageable and easier to wrap your head around.

She also recommends creating a Content Calendar. That alone is enough of a reason to read this post.  Creating a calendar makes it easier to achieve your content goals and make sure you've got stuff in the hopper in advance.  Organization, as usual, is key!

 

In the News:

We mentioned a recent post by Barry Schwartz on "Google Slaps Another Guest Blog Network: PostJoint" after claims that their guest blog network has "zero footprints".

From Performance Marketing Insider we shared the post by Michael Levanduski on "How to Use JetPack by WordPress to Quickly Share Content"

We also talked about how "Apple’s latest patent prevents you from texting while driving".  This patent was filed way back in 2008 and just got approved the other day.   Sounds like a cool safety feature to have in the future if it ever gets developed.

In Venturebeat's "For the first time, the majority of Americans are using smartphones — even seniors" we reported that it's finally happened: everyone AND their mom now has a smartphone.