Becoming The Word Man - Lessons in Copywriting with Dave Harland

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Description
Struggling to stand out among the crowd? Then take the word of advice from The Word Man! In this episode, I interview https://www.linkedin.com/in/daveharland/, a https://www.thewordman.co.uk/ legendary for his no-bullshit approach...
show moreIn this episode, I interview Dave Harland, a freelance copywriter legendary for his no-bullshit approach and unique brand of humor that attracted clients the likes of Emirates, Jaguar, Nespresso, Red Bull and the BBC and many others.
Join us as we discuss:
- The role of humor in advertising
- Piggybacking on celebrities
- Linkedin as a self-promotion channel
- The origins of Uncle Tony
- Fundamentals of good copywriting
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