David C. Baker is the expert's expert. In this episode, he challenges our thinking about what it really takes to become great agency owners.

David walks us through the relationships between pattern matching, intelligence, and positioning. He helps us think through the question of how much we should be getting paid as well as the problem of caring more about our value than our clients.

David also has us consider how capacity and opportunity are related and why SOMETIMES, you might even need to decrease capacity.