In this captivating episode, join us as we delve into a thought-provoking conversation with Ric De Reuter, a seasoned automotive dealer with a wealth of experience in the ever-evolving automotive industry. With his extensive background in sales, marketing, and management roles, Ric brings a unique perspective on the current and future state of the automotive landscape. The automotive industry is experiencing a rapid transformation, yet not everyone has fully grasped the magnitude of these changes. Ric fearlessly shares his honest and down-to-earth opinions on the biggest challenges that dealers face in the present day. Drawing from his own experiences as the owner of an automotive dealership in rural Victoria, he offers invaluable insights into the realities of the industry. While many discussions revolve around electric cars, Ric takes a refreshingly different approach. He recognizes that the future of the automotive industry is not solely dependent on electric vehicles but also on the adaptability of dealerships themselves. Ric shares his predictions for how the industry will evolve in the coming years, particularly focusing on the year 2024 and beyond. By emphasizing the importance of implementing efficient processes, Ric highlights how dealerships can remain relevant and not only survive but thrive in this rapidly changing landscape. He sheds light on the exciting opportunities that await those who are willing to embrace change and make the necessary adjustments to their business models. Join us as Ric De Reuter offers a glimpse into the future of the automotive industry, providing valuable insights that will leave you inspired and equipped to navigate the challenges and opportunities that lie ahead. This episode is a must-watch for anyone passionate about the automotive industry and eager to stay ahead of the curve.