“Alignment - The Marketer’s Struggle” - A Reach Coffee Break w/ Lauren Madrid from AWS
Nov 22, 2022 ·
32m 40s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
In the ever-changing landscape of B2B technology marketing the strategies employed to get traction on initiatives within an enterprise evolve with needs of buyers. How can marketers align teams across...
show more
In the ever-changing landscape of B2B technology marketing the strategies employed to get traction on initiatives within an enterprise evolve with needs of buyers. How can marketers align teams across the organization to make progress on a singular goal? Lauren Madrid from AWS shares a personal story about self-doubt, prioritization, and getting everyone on the same page.
show less
Information
| Author | UviaUs |
| Organization | UviaUs |
| Website | www.reachabm.com |
| Tags |
Copyright 2026 - Spreaker Inc. an iHeartMedia Company
Comments