If you don't think your organization's content is a critical asset then you need to think again. We spoke with Alan Porter, Director of Content Intelligence Strategy at [A],  a frequent conference speaker, guest writer, and trainer on content marketing, content strategy, customer experience and the author of “The Content Pool: Leveraging Your Company's Largest Hidden Asset,”  about the importance of content to the organization and the challenges faced when your content is siloed and not respected for the differentiator that it really is.  Porter also shared his insights on the CMS industry, the role of technical communicators and the value of not using lists. 

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