Grounding sounds like magic until you ask the real question: grounded against what? In this episode, Misbah and Frankie dig into how Data 360 and Customer 360 give Agentforce a single, unified truth to reason against, including the shift toward zero-copy, federated grounding and tell the true story of a proactive personalization agent that confidently, correctly grounded itself against quietly broken data, and sent goth streetwear recommendations to a loyal petite-sizing customer.

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