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Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More

Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More
Sep 22, 2023 · 8m 15s

Here's what you need to know from this week in the business of podcasting: https://www.westwoodone.com/blog/2023/09/15/am-fm-radio-and-podcasts-can-recapture-lost-tv-reach-due-to-writers-actors-strike-as-22-of-the-heavy-linear-tv-audience-say-they-will-watch-less-tv-this-fall/Digital Ad Spend Showing Promising Recovery After Recession Fearshttps://www.marketingbrew.com/stories/2023/09/18/ftc-recommends-brands-avoid-blurred-advertising-when-marketing-to-kidshttps://www.marketingbrew.com/stories/2023/09/18/ftc-recommends-brands-avoid-blurred-advertising-when-marketing-to-kids

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Here's what you need to know from this week in the business of podcasting: Pierre Bouvard: AM/FM Radio and Podcasts Could Recapture Lost TV ReachDigital Ad Spend Showing Promising Recovery After Recession FearsFTC Warns Against “Blurred Advertising” When Marketing to KidsCDC Reframes Flu Narrative Using Digital Display and Audio Campaign
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Author Bryan Barletta
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