How to Build a Category Leader When No One Sees the Problem
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Description
Kameale Terry set out to fix EV chargers everyone insisted weren't broken. Today, she’s CEO and Co-founder of the startup ChargerHelp, the undisputed category leader in reliability-as-a-service for EV chargers....
show more=== CHAPTERS ===
01:40 — The EV Charger Reliability Issue That Sparked the Idea
02:42 — Why She Took the Leap
03:50 — Evolving the Solution to a Complex Problem
05:55 — Creating a Whole New Market Category
08:24 — Trusting Your Gut Despite Naysayers
09:30 — Feel Your Customer’s Pain & Build for It
10:10 — Lean Into Your Story to Convey Your Value
10:59 — How She Improved Her Pitching Skills
13:00 — What to Look for in a Co-Founder
14:49 — Their Fundraising Journey
16:00 — Positioning ChargerHelp as the Market Leader
17:35 — Scaling ClimateTech Through Policy Swings
21:45 — Using AI to Stay Ahead of the Competition
25:00 — Advice for Founders: Build, Build, Build
26:30 — It's Okay That It's Hard
27:20 — Where to Find ChargerHelp
Stay connected with our host, Kate Adams, https://www.linkedin.com/in/kateadams22/🔗
Learn more ChargerHelp at: https://www.chargerhelp.com/
This episode is produced by:
Brenda Hernández Jaimes: Podcast Producer & Talent Coordinator, Ellas Media
Angela R. Chong: Audio Editor & Post-Production Producer, Amplify Podcasts
Information
| Author | Burkland Associates |
| Organization | Jenny Hui |
| Website | - |
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