Selling a Startup, Buying It Back, and Changing How Founders Raise: A Founder's Story
Jun 30, 2026 ·
20m 55s
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Description
In this episode of Startup Success, we sit down with Jaclyn Johnson, founder of Create & Cultivate and co-founder of the angel investing platform Cherub, for a conversation about scaling...
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In this episode of Startup Success, we sit down with Jaclyn Johnson, founder of Create & Cultivate and co-founder of the angel investing platform Cherub, for a conversation about scaling a business, navigating an exit, and the future of early-stage investing.
Jaclyn shares how she built Create & Cultivate into a multi-million-dollar, bootstrapped company, why she made the difficult decision to sell, and what prompted her to buy back the company a few years later. She offers an honest look at the tradeoffs of private equity and the factors that can make or break a deal.
Between the exit and the buyback, her work as an angel investor and mentor to early-stage founders led her to co-found Cherub, a platform that connects founders with angel investors they'd never reach otherwise.We discuss:
----Stay connected with our host, Kate Adams, here on LinkedIn!
🔗 Learn more about Create and Cultivate at https://www.createcultivate.com/
Learn more about Cherub at https://www.investwithcherub.com/
This episode is produced by:
Brenda Hernández Jaimes: Podcast Producer & Talent Coordinator, Ellas Media
Angela R. Chong: Audio Editor & Post-Production Producer, Amplify Podcasts
show less
Jaclyn shares how she built Create & Cultivate into a multi-million-dollar, bootstrapped company, why she made the difficult decision to sell, and what prompted her to buy back the company a few years later. She offers an honest look at the tradeoffs of private equity and the factors that can make or break a deal.
Between the exit and the buyback, her work as an angel investor and mentor to early-stage founders led her to co-found Cherub, a platform that connects founders with angel investors they'd never reach otherwise.We discuss:
- The realities of selling to private equity — and what founders often overlook
- What founders need in place before they start raising capital
- How the fundraising landscape for early-stage founders is changing
----Stay connected with our host, Kate Adams, here on LinkedIn!
🔗 Learn more about Create and Cultivate at https://www.createcultivate.com/
Learn more about Cherub at https://www.investwithcherub.com/
This episode is produced by:
Brenda Hernández Jaimes: Podcast Producer & Talent Coordinator, Ellas Media
Angela R. Chong: Audio Editor & Post-Production Producer, Amplify Podcasts
Information
| Author | Burkland Associates |
| Organization | Jenny Hui |
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