Is Your Silence a Strategy or a Trap? (Sally Susman)

Feb 26, 2026 · 7m 50s
Is Your Silence a Strategy or a Trap? (Sally Susman)
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What is the most dangerous sound in business? According to Sally Susman, it isn’t a stock market crash or a lawsuit—it’s absolute silence. In today’s briefing, we analyze Breaking Through,...

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What is the most dangerous sound in business? According to Sally Susman, it isn’t a stock market crash or a lawsuit—it’s absolute silence.

In today’s briefing, we analyze Breaking Through, the playbook from the woman who led Pfizer’s communications during the race for the COVID-19 vaccine. We discuss why communication is a "rock-hard competency," not a soft skill, and reveal the specific 5-question framework to decide when to speak up and when to stay quiet.

Enjoyed this? Unlock the full masterclass on Momentum Premium to learn how to weaponize candor, avoid the "Crying CEO" trap, and master the art of the "Jargon Detox."

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Author Easify
Organization Easify
Website momentum.fm
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