In this episode of Startup Success, Kate sits down with Joseph Rutakangwa, Co-Founder and CEO of Rwazi, a decision AI platform that helps enterprise teams drive growth. Joseph shares his remarkable journey—from growing up in multiple countries and finding his unique niche in global market intelligence, to building Rwazi without outside funding and scaling it into a multi-million-dollar ARR business serving Fortune 500 companies.

Joseph breaks down the real problem enterprises face today: not a lack of data, but an inability to turn fragmented data into clear, actionable decisions. Rwazi’s decision AI and its copilot, Sena, help leaders see what’s really happening in the market, understand the impact on their business, decide what to do next, and execute—without guesswork, outdated reports, or expensive consultants.

We discuss:

• How to scale by prioritizing customer acquisition above all else
  
  
• Profitability before funding? Rwazi shows it’s possible—and how they did it
  
  
• How Rwazi uses AI to turn business decision chaos into growth 

• Advice for founders. Why you must build your entire business around the customer

This episode is a must-listen for founders, operators, and investors interested in AI, enterprise SaaS, and building scalable businesses grounded in real customer needs.

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Stay connected with our host, Kate Adams, here on LinkedIn! 

🔗 Learn more about Rwazi at https://rwazi.com