A Case Study on How to Build a Mission-Driven Startup

Startup Success: A Podcast for Founders & Investors

A Case Study on How to Build a Mission-Driven Startup

Feb 10, 2026 · 28m 37s

Chapters

01 · Meet Tanya Van Court, Founder & CEO of Goalsetter

18s

02 · Early Career & Lessons Learned the Hard Way

1m 6s

03 · The Million-Dollar Mistake That Sparked a Mission

2m 47s

04 · Motherhood, Money, and the Birth of Goalsetter

05 · Making the Leap From Corporate Executive to Startup Founder

5m 28s

06 · Finding Traction: Why Financial Institutions Needed Goalsetter

8m 31s

07 · The Great Wealth Transfer & Serving the Whole Family

11m 5s

08 · Mission-Aligned Investors and Building Credibility

13m 15s

09 · What Goalsetter Does: Financial Education From Middle School to College

16m 35s

10 · Money Lingo, Gamification, and Meeting Gen Z Where They Are

18m 45s

11 · Why Today’s Kids Are Hungry for Financial Education

21m 51s

12 · Founder Lessons: Co-Founders, Resilience, and Staying Even Keel

22m 16s

13 · Building a Strong, Honest, High-Trust Team Culture

24m 47s

14 · Learn More About Goalsetter & Closing Thoughts

27m 55s

Description

In this episode of Startup Success, Kate talks with https://www.linkedin.com/in/tanyavancourt/, Founder and CEO of Goalsetter, an award-winning financial education platform transforming how people learn about money. Inspired by a personal...

In this episode of Startup Success, Kate talks with Tanya Van Court, Founder and CEO of Goalsetter, an award-winning financial education platform transforming how people learn about money.

Inspired by a personal financial setback and her leadership experience at Nickelodeon, Discovery, and ESPN, Tanya built a mission-driven startup that closes a critical knowledge gap by making financial education engaging, accessible, and relevant.

We discuss:

Unlocking product-market fit by building products with customers at the center
Staying grounded through the highs and lows of startup life
Why healthy dissent makes teams stronger

Don’t miss this conversation on entrepreneurship, building products that truly engage customers, and growing companies that do well by doing good.

----Stay connected with our host, Kate Adams, here on LinkedIn!

🔗 Learn more about Goalsetter at https://goalsetter.co/

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