Return on Influence: Why your follower count is a vanity metric (Mark Schaefer)
Jan 19, 2026 ·
4m 22s
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Description
In the early days of social media, we thought the person with the most followers won. But Mark Schaefer, a pioneer in digital marketing, predicted a different future: one where...
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In the early days of social media, we thought the person with the most followers won. But Mark Schaefer, a pioneer in digital marketing, predicted a different future: one where "popularity" (how many people know you) is worthless compared to "influence" (how many people trust you enough to act).In today's 5-minute briefing on "Return On Influence," we explore the rise of the Citizen Influencer. Discover why a small, engaged audience is infinitely more valuable than a large, passive one, and why the currency of the digital age isn't money—it's reciprocity.
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Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.
Enjoyed this 5-minute briefing?
The full, 20-minute deep dive on this book is waiting for you in our premium feed.
Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀
Subscribe to Momentum Premium here!
Information
| Author | Easify |
| Organization | Easify |
| Website | momentum.fm |
| Tags |
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