Most salespeople don’t struggle because they lack effort—they struggle because they don’t know how to guide a sales conversation. In this episode, Chris and Joel Fortner walk through simple sales scripts that change everything, including how to frame a call with calm confidence, replace weak language with authority-building phrases, handle objections without being pushy, and use five key questions that create clarity and trust.

This is what you’ll learn:

• The Core Problem in Most Sales Conversations (00:03:32)
• How to Frame a Sales Conversation at the Beginning (00:14:58)
• Words That Build Authority (and Words That Hurt It) (00:22:32)
• Responding to Common Objections (00:28:32)
• How to Sound Like a Trusted Authority (00:37:55)
• The Top 5 Questions Every Salesperson Should Ask (00:47:03)
• Why Scripts Actually Create Freedom (00:53:51)
• Persuasive-Servant Selling Program (01:00:09)

Want to learn more about Persuasive-Servant Selling? Go to chrislocurto.com/servantsales.