Pricing and packaging can make or break a startup, yet many founders struggle to get it right. In this episode of Startup Success, we sit down with Fynn Glover, Co-Founder and CEO of Schematic, to explore his journey from startup founder to pricing and packaging expert. Fynn shares lessons from his first startup—how a pivot led to an acquisition, the challenges of scaling, and what sparked his fascination with pricing.

And we dive into:

• How to get a deep understanding of your market's willingness to pay
• The big upside of having pricing and packaging that can evolve as fast as your product roadmap
• Why decoupling pricing from the engineering function allows for more creativity around monetization 

Whether you're starting a new venture or scaling a business, this episode offers valuable insights on monetization, customer pricing dynamics, and conquering common pricing challenges!

[01:42] Fynn’s First Startup, Pivot, and Acquisition
[05:29] Founding Schematic
[08:00] Challenges and Insights in Pricing and Packaging
[10:00] Schematic's Approach and Early Success
[17:17] Advice for Startup Founders


----Stay connected with our host, Kate Adams, here on LinkedIn!